KYCM provides a clear answer about the “WHY” of a customer’s purchase decision. Understanding this motivation helps brands in targeting their marketing campaigns. The core of the “Know Your Customer’s Motivation” (KYCM) marketing strategy is understanding the ‘WHY’ behind your…
Repositioning helps in targeting new audience segments with an enhanced brand perspective. Brands reposition themselves to a better market for multiple benefits. The core of “Reposition into a Better Market” is establishing the brand in a different location in the…
Finding and capitalizing on USP can provide brands with multiple benefits. It is essential to find a USP, something that sets you apart from the competition. Finding the Unique Selling Proposition (USP) is a fundamental marketing strategy with the potential…
Incorporating this strategy into marketing efforts provides multi-pronged benefits. Experts say it is not a single strategy but an umbrella term encompassing digital marketing tactics. The core of the “Leverage the Power of WWW” marketing strategy is to use the…
Startling customers can have multiple benefits, and it flips the traditional marketing script. It can foster more profound engagement, enhanced brand perception, and increased brand recall value. “Startling” marketing strategy is a customer-centric approach that aims to surprise and delight…
This marketing strategy can help in gaining market specialization. It allows them to focus and capitalize on niche markets. The “Keep Your Eggs in One Basket” marketing strategy can lead to market specialization, which can have multi-pronged benefits for your…
The core idea of this marketing strategy is to focus on collaboration or partnership over promotion. This strategy focuses on building strong & mutually beneficial partnerships. The “Help Your Allies to Help You” marketing strategy goes beyond competition and revolves…
Brands must focus on providing something to the customers that helps them communicate the brand message successfully. It’s a subtle way of communicating and engaging the audience and flips the traditional marketing script. The core of the “Facilitate Audience Communication”…
Forming a panel can be a powerful marketing tool with multiple benefits. It provides the brand with invaluable information regarding a variety of aspects. The core of “the Form a Panel” marketing strategy revolves around creating a group of engaged…
Marketing strategy is a fundamental marketing concept that requires a basic understanding of the target audience. Marketers use this marketing concept to better connect with their target audience. The “Know how People Use Your Product” marketing strategy is essential in…
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