Businesses are actively investing in social media marketing. SMM allows your business to reach around 62.6% of the world’s population. Ignoring social media in marketing can spell doom for your business, here are 15 easy ways to market your business…
Content marketers must have specific skills to excel in this competitive landscape. Audiences are bombarded with content every day, and honing these skills can help them stand out. The dynamic content marketing landscape is evolving at breakneck speed, content marketers…
The “Being insanely simple” marketing strategy prioritizes clarity, simplicity and focus across all aspects. Making simplicity a core principle throughout the organization can provide the desired results. The “Be Insanely Simple” marketing strategy is a philosophy that emphasizes clarity, focus,…
Making the product easy to use can be a powerful marketing strategy with multiple benefits. Ease of use can provide an edge for the maker in today’s competitive environment. The “Make the Product Easy to Use” marketing strategy aims to…
By making the buying process easy, businesses can streamline customers’ journeys. A smoother buying process builds trust and satisfaction around the brand. The core of the “Make Buying Easy” marketing strategy is to remove all obstacles, streamlining the customer journey…
Building new distribution channel marketing strategies allows brands to reach new customers. This strategy can increase sales, brand awareness and engagement if appropriately implemented. The “Build a New Distribution Channel” marketing strategy involves creating fresh avenues to get the products…
Cultural marketing strategy opens the door for global expansion. It helps the brands to reach a wider audience and build meaningful connections with diverse audiences. The “Consider the Culture” marketing strategy aims to create campaigns that resonate with the target…
The “Set a Sprat to Catch a Mackerel” marketing strategy highlights the significant returns with minimal investment. The strategy tries to mitigate the perceived higher entry barriers. The core concept of the “Invest Small & Gain Big” marketing strategy attracts…
Cause marketing strategy helps a brand to reach new heights by linking to a cause. Brands tend to raise awareness about the cause while boosting awareness and sales. The "Link to a Cause" or cause marketing strategy involves a for-profit…
Using Opinion leaders places the brand in front of their audiences. If these influencers say so, people will already trust them and be interested in the brand. The “Use Opinion Leaders” marketing strategy, also known as influencer marketing or Key…
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