- Local SEO helps in targeting customers in your area.
- Optimal strategy can boost your business beyond your dreams
Targeting your audience is the main aspect of any business strategy, local SEO can help you boost your business beyond your dreams. Search Engine Optimisation (SEO) helps your website, product or services rank higher in searches facilitating penetration in the target market. Local SEO strategy can be the missing link in exponential growth.
If your business location is in London, New York, Delhi, or Mumbai, you need optimal Local SEO strategy to surpass your competitors. With proper optimization you can reach the target audience in your neighborhood opening new possibilities in the process. It could be like a neon sign on the internet, welcoming potential customers on your portal.
Instil Trust & Credibility
There are over 4.32 Billion active mobile internet users worldwide, and over 61.4% of the population is online. Before targeting the user in another city or country, it is important to have a strong foundation in your home ground. How would the world react if your local presence is negligible.
Imagine if a user is looking for “best coffee shops near me” you should have a strong enough presence to have your coffee shop show on their top searches. Local SEO can help you rank higher in local searches on your targeted keywords. There’s a huge competition as multiple local coffee shops are also trying to rank on the same keyword.
Data suggest that over 70% of internet users click on top search results, and over 85% do not go to the second search page. If this scenario is true, ranking on top becomes even more important. Getting ranked higher instills trust and boosts your brand’s credibility. Hence, investing in optimal SEO strategy becomes even more important.
Factors Contributing your Local SEO Success
Your website is your 24/7 online store that is forever open for business. But how would a potential customer reach your store, with SEO of course. On-Page optimization serves as a method to ensure that your content ranks higher. For instance, if you own a coffee shop, your website might have pages targeting multiple keywords, like best coffee shops, best cappuccino, etc, you shall rank them accordingly.
Local crowd would search for the best cappuccino, and could find your shop ranking on their screen, inviting them to you. Moreover, your google business profile listing serves as a calling card of your business. When users search for your business, they might need directions to reach you. GBP listing comes with listings on Google Maps.
It can be said that proper optimization of your web pages, and services makes you visible for searches. At the same time GBP listing can lead your audience to your shop. Ensure that your site is mobile friendly, & fast loading, so that it is accessible to everyone. Maintaining mobile friendliness can boost your web presence.
When your customers post positive comments about your website, or pages, other customers would read those comments and would believe in your services. It is a crucial aspect of boosting your local SEO, this could be a reason why some stores ask you to post positive reviews.
Comprehensive Local SEO Strategies
There are multiple strategies that could boost your local SEO and there are multiple strategies that can help boost Local SEO. First tool in your arsenal should be keywords, it acts like a GPS guiding your customer to your door. Comprehensive research is required to list the keywords you want to target. It should be noted that your competitors might also be targeting the same keyword.
Keyword can be a single word, a group or a small phrase that is synonymous with your business and services. Including them in your articles, posts and website optimally can boost your ranking. Using keywords is like speaking in the language of your audience and inviting them to your website.
Second comes the task of building links and networking. Get links from trusted sources, make videos on youtube and attach the link. There’s also a concept of inbound and outbound links, and any SEO expert can guide you through it. Links increase credibility, helping you to stay longer in the top searches.
Content is the king here, and optimizing the content is like making strategies that keep your king sitting on the throne for long. Tailor your content with respect to what your audience wants, educate them about your services, generate leads, etc. Making engaging content can set you apart from your competitors, and would bring your customer to you.
Maintain consistency across all mediums, ensure that your contact details, product or service details are same across all of them. With constantly changing features of social media and their algorithms, keeping up with the game is crucial. You don’t want your client to have mixed information about your product or services.
How to Measure your Local SEO Success
There are multiple ways through which you can measure the success of your local SEO strategy. Measuring your website’s traffic, user engagements and ranking can give you pointers to work on building a better strategy. You can get insights on where you are ranking, where you are lacking, and how you can improve your game.
One of the main features of Local SEO is speed and accessibility to your website, services and products. By properly monitoring your website, you can access its mobile friendliness, page load speed, etc, so you can increase the user experience. Remember, you would not want a potential customer to click on other links just because your website is slow loading and not mobile friendly.
Gather information on where you stand in your local area, what your competition is doing, how they are getting more business. All this information is easily available online, you can then look for keywords you might be missing, upgrade your website, make changes in your promotions, etc.
With technology you can have data about who visited your website, how many people liked your content, and how many people are actually becoming your customers. With proper strategy you can significantly boost your conversion rates. Afterall, these customers would be the driving force of your business.
With constant development in technology, having a SEO strategy is not limited to businesses with deep pockets. Anyone can take advantage of the opportunities and build strategies that can boost your business. Also, with a comprehensive local SEO strategy you can generate substantial traffic and revenue to fund your business and its growth prospects.