• Building a corporate culture can be an excellent initiative for both employer and employee. 
  • It promotes a positive working environment and fuels everyone to work together. 

The “Build Your Corporate Culture” marketing strategy can help bring everyone on the same page and equally passionate about excellence. Managers and top officials in a business are often more committed to a goal than other employees. Infusing a corporate culture into your organization can bring every employee on the same page. 

Also, the “Build Your Corporate Culture” marketing strategy is more about selling your company as a great workplace rather than just selling a product or service. Showcasing a fantastic place to work can help your company attract top talent, build a strong employer brand, and reflect a positive company culture. 

How has Netflix successfully infused the “Build Your Corporate Culture” Strategy? 

Netflix is believed to have successfully infused this strategy into their business. Experts say that Netflix’s success with this campaign is not a single direct marketing campaign but a strategically woven thread throughout their approach. They worked on transparency and content quality, employee centricity and innovation, and appealing to viewers. 

Transparency & Content Quality

Netflix highlights the creative freedom provided to directors, writers and actors. They successfully managed to create a culture that fosters artistic expression, plus trying to attract talent, translating to high-quality content. Sometimes, they show behind-the-scenes snippets or interviews emphasizing the focus on creators. 

While creative freedom is essential, Netflix is also known for its data-driven approach. They would market themselves as a company that uses information and makes informed decisions about the content library. This helps build trust amongst the viewers, allowing them to enjoy the show on Netflix. 

Employee Centricity & Innovation

Netflix boasts about a famous culture that trusts employees. Their “high-performance, high-freedom” environment is subtly marketed through their job postings and articles. This shows that Netflix is more than just a streaming platform; it’s a holistic working environment.  

By allowing room for independent thinking, Netflix fosters a culture of innovation. This methodology is translated towards the development of unique content formats. It also pushes the team towards improvement, and the result can be easily seen in their ever-expanding library and diverse offerings. 

The End Benefit for Netflix

By showcasing a culture where Netflix values and prioritizes creative freedom, data-driven decision-making, and employee well-being, they indirectly communicate several things to their viewers. It shows that; 

  • Netflix Invests in Quality Content
  • They understand viewer preferences. 
  • They are a progressive company. 

Netflix’s “Build Your Corporate Culture” marketing strategy is subtle yet effective. By allowing its corporate culture to influence its approach to content creation and employee treatment, Netflix created a brand image. This image helped Netflix position itself as a market leader in the streaming industry. 

How You Can Infuse “Build Your Corporate Culture” Strategy into Your Business?

Netflix’s popularity and success can be attributed to its Build Your Corporate Culture strategy. This strategy is a great example of how to bring every member of the company on the same page and align their motivation with company goals and objectives. So, if you too, want to infuse this strategy into your business, follow these pointers. 

Defining the Ideal Culture

Every business runs on select core values. These fundamental beliefs define the efficiency of a company’s work environment and can also define the atmosphere it is trying to create for its employees. Do they value collaboration and innovation, or do they value their employees as individuals? Something a lot of others might be missing. 

Another vital aspect is employee value proposition (EVP), which helps make your company attractive to potential employees. Allow them to consider the benefits they would receive while working with you. Apart from monetary benefits, it could be work-life balance, professional development opportunities, recognition of their work, or anything that excites them to work with you. 

Show the Authenticity of the Work Culture

If a brand wants to show the authenticity of its work culture, it can do so through content marketing, employer branding, and public recognition. Creating blog posts, engaging social media content that highlights your employees, and videos that showcase your company culture in action could be beneficial. It shows real people working together and having fun while growing together. 

Ensure that your career page and other marketing materials reflect the company culture. Potential employees should be excited to work with you just because of the culture and possibility of growth. Also, ensure that the visuals and language used in them reflect the personality of the company. Moreover, if your company receives recognition, publicize it. Such awards add to your credibility and claims about your culture.

Ensure Employee Involvement

Employee engagement is crucial because employees are more likely to be happy when they feel valued and supported. A happy employee would promote your company culture organically. Businesses should allow employees to be the voice of their culture. Encourage them to share their experiences on social media or be active participants in company culture videos. 

When hiring a new employee, you should look for those who share your values; they will also thrive in your work environment. Remember that cultural fit should be a significant consideration. Onboarding sets the tone for the employee experience, with a robust onboarding process incorporating your company culture. 

Employee contributions must be recognized and rewarded, especially for those who exemplify your company’s values. This reinforces the desired behaviors and strengthens the company culture. Overall, this strategy revolves around keeping employees happy, contained and motivated towards the company’s greater good. 

Pros and Cons of “Build Your Corporate Culture” Strategy

Like every other marketing strategy, the Build Your Corporate Culture strategy also has pros and cons, as discussed below. 

Pros Corporate Culture

A strong employer brand shows a positive culture that could be a magnet for qualified candidates. Especially those who value the same things and want to work in a place where their efforts are valued. This leads to a more competitive applicant pool, leading to better hiring. 

Moreover, when employees feel that their company actively promotes and values culture, they’re more likely to be invested in their work and the company’s success. This directly fuels productivity, creativity, and satisfaction. By creating a work environment that people enjoy, you can significantly reduce employee turnover. Remember, happy employees are less likely to look for jobs elsewhere. 

A positive work culture could also enhance the company’s public image. This would benefit customer relations and brand loyalty and attract potential investors. Interestingly, a well-defined and well-communicated culture creates a strong employer brand. It can be a differentiating factor from the competition. 

Cons

In today’s world, employees are well-educated and mature enough to see through inauthentic attempts to portray a positive culture. Misrepresenting marketing and reality could protect your reputation as an employer and help future recruiting efforts. 

Although the company culture is essential, it should include the need for qualified individuals. Also, this strategy should differ from the hiring requirements for skilled and experienced individuals. Marketing a culture is easy, but living it is hard. It requires a strong commitment from leadership to ensure that the culture exists within the company. 

Building and promoting a positive culture and a credible employer brand takes time and resources and requires ongoing efforts. Creating a culture requires creating content, managing social media, and implementing employee engagement, which requires resources. This strategy might not fix a fundamentally toxic workplace. Addressing the issues before launching a culture marketing strategy is essential. 
Ultimately, the “Build Your Corporate” culture marketing strategy could be a powerful tool for attracting new talent and building a strong employer brand. It also brings every employee on the same page to make efforts towards growth.