The “bait and hook” marketing strategy is also known as the “razor and blade” model. Inviting the customers with bait and keeping them engaged with the hook is the basis of this strategy. The “bait and hook” marketing strategy, also…
Brands often withdraw a certain product from the market for multiple reasons. The strategy can be beneficial and disastrous for the brand, so use it wisely. Brands must know when to withdraw the product from the market; it can be…
Every business follows a hierarchy that might hamper the swift decision-making process. Bringing all the decision-makers together on the same page can have drastically positive results. Any marketing deal cannot come to fruition without getting all decision-makers together; it’s a…
Marketing is an ever-evolving and challenging field; constant innovation can take you forward. Freemium and Making Marketing Fun can be great ideas if used correctly. Marketing your business, product, or service can be daunting; here's a series of great marketing…
The digital marketing landscape is ever-changing and ever-evolving. Here are some trends brands can benefit from in 2024. Digital Marketing has been crucial for the success of brands and businesses in today’s era; here are a few trends they cannot…
The success of a digital marketing campaign depends upon multiple factors. Marketers alter these factors for a successful campaign. Almost every business actively invests in digital marketing campaigns, but are they all getting great results?& How to improve campaign performance?…
Businesses are actively using AI in digital marketing. Experts say that using artificial intelligence technology brings immense benefits. The potential, power & advancements of artificial intelligence technology heavily influence the digital marketing realm. Entrepreneurs and businesses worldwide actively embrace artificial…
Digital branding is becoming increasingly important in the digital era. Businesses take multiple approaches to establish a unique digital identity. In the digital era, consumers have many choices, and a business can succeed only by embracing the power of digital…
While designing a marketing campaign, marketers can choose either a push or pull marketing strategy. Both Push and Pull marketing strategies have their pros and cons. When marketing, businesses and marketers get confused between Push and Pull marketing, let’s understand…
Artificial Intelligence is seriously impacting the digital marketing industry. With its underlying potential, AI is increasingly becoming popular among businesses and marketers. A study by the International Journal of Business Information Systems explains the importance of AI in digital marketing,…
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