How is Artificial Intelligence Influencing Influencer Marketing? Artificial intelligence is heavily influencing the influencer marketing landscape. Businesses, brands and marketers are incorporating AI to enhance the effectiveness of influencer marketing campaigns. The influencer marketing industry is expected to grow to…
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Conversational marketing is all about forming lasting relationships with customers through meaningful conversations. Businesses and marketers can use conversational marketing for multifaceted benefits. Conversational marketing flips the traditional marketing funnel & focuses on creating two-way conversations with potential customers. It…
Asserting digital dominance sets a brand apart from the competition. With global digital marketing size to cross $1.3 Trillion by 2033, digital dominance is the way forward. The core of digital marketing dominance is establishing yourself as a trusted authority…
Reputation management works around understanding and elevating how people perceive you. Here’s a list of tools and platforms businesses can use to help in reputation management. The core of reputation management is shaping how people perceive you, your brand, or…
The social media management landscape is dotted with multiple annoying factors. Markets can use intuitive methodologies to turn this annoyance into pleasure. Social media management comes with multiple annoying factors that can potentially derail the momentum of a marketing campaign.…
The ambiguous brand name leads to misunderstanding and misinterpretation. Ambiguity also leads to SEO issues and can increase marketing costs. Brands keep ambiguous names that sound good or are trendy, but then they fail to market their brand in the…
Marketing is a competitive landscape, and these tips can help you. Marketers can incorporate these tips to circumvent competition and achieve desired results. The world of marketing is fiercely competitive, here are some effective tips businesses and marketers can leverage…
Personalization is becoming the cornerstone of nearly every marketing strategy. If used strategically, personalization can significantly boost revenue. Marketers worldwide can boost their revenue by intelligently capitalizing on personalization to drive engagement, loyalty, and growth. The digital marketing realm is…
Authenticity on social media is a double-edged sword. Note that authenticity is a journey and not a destination. Social media and authenticity seem to have a paradoxical relationship, and platforms are increasingly becoming breeding grounds for inauthenticity. Social media offers…
Digital marketing agencies are expected to grow exponentially in the coming years. Agencies can capitalize on the fact that businesses worldwide are leaning towards digital marketing. Businesses are spending over $500 billion on digital advertising, so this is the right…
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