Humans are emotional beings and tend to crave a positive experience while shopping. Brands must work on creating unforgettable experiences for their customers, as it has multiple benefits. Nearly every brand is trying to woo customers, and creating an unforgettable…
Artificial intelligence can be intelligently used to streamline social media management. Marketers can leverage AI prowess to enhance effectiveness of social media campaigns. AI can be a powerful tool in streamlining a brand’s social media management, but it requires a…
Responding to negative feedback on social media can be daunting for a brand or business. Brands can use these 13 tips to respond to negative feedback on social media, address audiences' concerns, and elevate their image. Negative feedback on social…
Content marketers must have specific skills to excel in this competitive landscape. Audiences are bombarded with content every day, and honing these skills can help them stand out. The dynamic content marketing landscape is evolving at breakneck speed, content marketers…
Influencer marketing trends keep evolving across industries with time. Here’s an insight of these trends and how brands can capitalize on them. Influencer marketing promotes products or services through strategic collaborations with influencers who align with the brand personality. The…
Including entertainment in social media marketing strategies can have multiple benefits. With a diminishing attention span, entertaining elements can enhance a campaign’s effectiveness. The social media marketing landscape is already crowded with mundane content, and to gain audiences’ attention, marketers…
Lately, the digital marketing industry has been questioned for its carbon footprint. Data says that an average media campaign generates around 70 tons of CO2. Digital Marketing is slowly traversing the realm of carbon footprints, and marketers are trying to…
Business-to-business marketing is a fierce landscape and requires creativity for success. These five strategies can help B2B businesses and marketers to gain desired results. Business-to-business (B2B) marketers have been suffering lately due to the challenging economy. Here are 5 marketing…
Here are some marketing strategies businesses can use to achieve desired goals. These strategies are capable, and skilful unison can bring exponential results. Small businesses suffer from resource crunch, and these 11 marketing strategies can help level the field and…
The creator economy is rapidly gaining momentum in the realm of marketing. In a way, creators are refining their skills and brands, using them to reach target audiences. Goldman Sachs says that the creator economy could touch the $480 billion…
Recent News
