A compelling layout can have multiple benefits for both clients and the brand. Remember, layout is just one piece of the marketing puzzle and might need to be revised as a standalone feature. The core concept of “Getting the Layout…
Brands can boost brand loyalty and foster a sense of belonging with “Form a Club” marketing strategy. Brands must be passionate and excited about the club as this will be contagious in attracting others. The “Form a Club” marketing strategy…
Brands can use the “Keep them Waiting” marketing strategy to capture audiences’ attention and create a buzz. The strategy is also known as “Wait Marketing.” The “Keep them Waiting” marketing strategy, also known as wait marketing, capitalizes on customers stuck…
By not fighting the competition, brands can carve their own space using this marketing strategy. The strategy does not ignore the existence of competition but uses this competition as an integral part. The “Don’t Compete” marketing strategy is about standing…
Brands & marketers must ensure they pay the credit where it is due, as it can be a rewarding marketing strategy. Multiple aspects of this marketing strategy must be considered. Interestingly, the phrase “Credit Where Credit’s Due” in marketing is…
By using this marketing strategy, brands should work on minimizing friction in the payment process for apparent benefits. The success of the "Make it easy for people to pay" strategy required combined efforts from relevant parties. The "Make it Easy…
Brands can achieve comprehensive success by loving their customers and what they do. Incorporating this strategy helps brands in more ways than one. The “Love Your Customers & What They Do” marketing strategy is about building strong customer relationships, eventually…
By being consistent, a brand can become recognizable and foster trust, loyalty, and, eventually, business growth. Consistent is a long-term game requiring commitment, dedication and perseverance. Being consistent is a powerful marketing strategy that revolves around presenting your brand uniformly…
Brands must focus on charging for what their service is worth rather than based on competitor pricing. This can be a powerful marketing tool with multiple benefits. The “Charge what the Service is Worth” marketing strategy flips the traditional pricing…
Brands can use the Country of Origin Effect to influence consumer decisions. If used strategically, marketers can use this effect to their advantage by highlighting the product’s origin. The Country-of-Origin effect (COE) marketing strategy involves using where the product or…
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